LAND A CAREER IN TECH SALES AND MARKETING
The Sales Academy is a licensed trade school that specializes in tech sales and tech marketing boot camps. Established by the Co-Founders of Tech Academy, an award-winning coding boot camp, The Sales Academy teaches students how to leverage tech tools and the required interpersonal skills to succeed in the tech sales and marketing industries. Sales Academy boot camps are:- FLEXIBLE & SELF-PACED
- BEGINNER-FRIENDLY
- INSTRUCTOR-SUPPORTED
- WELL-ROUNDED TRAINING
- BUDGET-FRIENDLY
- STELLAR ONLINE REVIEWS
- JOB PLACEMENT TRAINING & ASSISTANCE
THE SALES ACADEMY BOOT CAMP DESCRIPTIONS
Full Tuition Price: $10,000
Up-Front Tuition Discount Price: $4,980 (50% off)
Monthly payments and other financing options available.
Contact our admissions staff for financing information, scholarships and available discounts:
Email: info@salesacademy.us Phone: 503-206-6915
This boot camp covers the hard skills (teachable abilities are job-specific, such as using software tools) and soft skills (interpersonal abilities, like communication skills) required to succeed in the tech sales and marketing industries. Graduates of this boot camp are not only effective communicators and closers, they are marketing specialists, and can competently use the most in-demand sales and marketing software solutions. The Tech Sales and Marketing Boot Camp is the perfect balance of “people skills” and technical ability. This boot camp covers a wide range of topics and tools, including: communication skills, closing techniques, Salesforce Sales Cloud, HubSpot CRM, Slack, Microsoft Teams, sales enablement, LinkedIn Sales Navigator, Google Workspace (including Google Docs, Google Sheets, Google Slides, Google Forms, Google Calendar, Google Meet and Gmail), presentations, Adobe Sign, Docusign, SEO, video editing, online ads, social media, Salesforce Marketing Cloud, WordPress basics, Wix fundamentals, an intro to Squarespace, email marketing, Mailchimp, conversion tracking, the basics of graphic design (Photoshop, Illustrator, Indesign, and Canva), event management with Eventbrite and Meetup, and more.
Average completion time: 40 hours of study time
All of our boot camps begin with this course. It exists as an undercut to learning computer programming and provides students with a firm foundation in technology fundamentals. Students gain the knowledge of how computers work and a well-rounded technology vocabulary. The Computer and Technology Basics Course covers:
- Clear definitions for every major technology term
- Algorithm theory and design
- Basic machine architecture
- Central processing unit operation
- Computer network principles
- Internet design and operation
- Web browser operation
- Social media fundamentals
- Basic security concepts
And more...
Average completion time: 32 hours of study time
Due to the importance of the data contained on this course, it is the second course included in all of our boot camps. It covers the basic elements that are fundamental to any computer program, leading to greater comprehension of every computer programming language you will learn in the future. Students will also gain an understanding of the basic actions of a software developer. The Overview of Software Development Course covers:
- Object-oriented programming (a popular approach to coding) basics
- Web application (programs that run on the internet) basics
- Database basics
- What a software developer actually does
- How programs are made in this profession
- The attitude necessary to be successful
- How to think like a computer programmer
- Number systems (various ways to count and store amounts)
- Data structures (methods for organizing information)
- What flowcharting (diagramming out the basic sequence of a program) is and how it helps you to develop
- Windows registry (where vital and permanent computer data is stored) basics
- Command line (a place for entering printed instructions on your computer) basics
- Writing code with the popular programming language Python
And more...
Average completion time: 32 hours of study time
Like how the Computer Basics Course and Overview of Software Development lay the necessary foundation in technology, the Sales and Marketing Fundamentals Course puts in place your sales bedrock to build from. Students learn how to “talk the talk” in marketing and sales, and gain familiarity with the vocabulary and approaches in these industries. This course covers:
- Sales and marketing terminology
- Sales processes and stages (steps of a sales process) basics
- Sales metrics (measurements) and KPI (key performance indicator – a measurable value that shows how effectively a company is achieving key business objectives) fundamentals
- Sales positions and titles definitions
- An overview basic sales techniques
- Fundamentals of sales strategies
- Types of sales software definitions
- The fundamentals of branding
- Digital marketing basics
- Marketing strategies and metrics fundamentals
- Video conferencing basics
And more...
Average completion time: 24 hours of study time
Artificial intelligence (computer systems capable of performing tasks that typically require human intelligence) is arguably the fastest-growing technology sector on Earth. The ramifications of AI exist in all industries and it is pervading every corner of our lives. This course trains students in how to utilize AI and ChatGPT to enhance their marketing and sales efforts. Topics covered include:
- Data science fundamentals
- The terms associated with AI
- The fundamentals of chatbots (AIs that simulate human conversation)
- How to use ChatGPT (a software application designed to simulate conversation with users)
- Effective utilization of ChatGPT in tech sales
- Effective utilization of ChatGPT in marketing
- How to write effective chatbot prompts (predefined messages or questions designed to initiate or guide a conversation with AI)
- Crafting content with chatbots
- Sales training with chatbots
And more...
Average completion time: 40 hours of study time
Love it or hate it, small talk is how to start conversations and it’s the first step of establishing a meaningful relationship. Sales and marketing staff need the ability to communicate well and network, and these skills are learned on this course. This course covers:
- The fundamentals of small talk
- Overcoming barriers to introductory communication
- The pros and cons of small talk
- Effective listening strategies
- Techniques to overcome lack of confidence and introversion
- How to start conversations and form meaningful connections
- The Dos and Don'ts of small talk
- The proven 3-step “Small Talk Framework”
And more...
Average completion time: 24 hours of study time
Planning and preparation are key factors in sales. This course trains students in all of the steps that come before interviewing prospects. The information on this course lays the foundation for successful closing situations by covering the preceding actions. On it, students learn:
- How to mentally prepare for sales interviews
- How to qualify prospects
- Effectively preparing for sales interviews
- How to research a prospect ahead of time
And more...
Average completion time: 40 hours of study time
Communication is the bedrock of sales and ranks higher than closing techniques in terms of importance. Or stated another way, the ability to communicate effectively is the most important skill a closer or salesperson can have. All the techniques in the world mean nothing if one cannot smoothly give and receive ideas. The purpose of this course is to provide students with fundamental communication data and skills, so they have the necessary foundation to build techniques on top of. On it, students learn:
- The fundamentals of communication
- Techniques for overcoming nervousness
- How to communicate naturally
- How to convey genuine interest
- Effectively starting conversations
- Viewing situations from others’ perspectives
- Crafting effective sales strategies
- Tools for building relationships
- The importance of trustworthiness as a sales professional
- How to effectively guide interviews and conversations
- Basic manners
- The use of stories in sales
And more...
Average completion time: 80 hours of study time
This course covers the techniques of closing and sales. On it, students learn how to sell. In earlier courses, students put in place the required foundation for being a closer (such as how to communicate effectively and all the steps that come before interviewing prospects), and on this course it is time to master closing! This is the most thorough sales course we deliver. The topics covered include:
- Customizing sales approaches based on the prospect
- How to improve sales skills through practice
- Techniques for addressing failed closes
- How to professionally interview prospects \
- How to answer prospect questions
- How to educate prospects about products and services
- How to generate interest in oneself and others
- Effective objection handlings
- How to deal with competitors
- How to effectively work in a team and with other closers
- Proven techniques to close prospects
- Techniques for speeding up the closing process
- How to address prospects who back out of the sale
- How to secure the close
- What to do after the close
- Addressing invalid accusations from customers
- How to enact courage and persistence as a tech sales specialist
- How to demonstrate genuine care for your prospects
- The importance of hard work in sales
- The Dos and Don'ts of closing
- The entire sequence, from start to finish, of how to close a prospect
And more...
Average completion time: 24 hours of study time
Keeping track of the various stages of a software program as it is created is vital, if only so that if you find that you’re taking the wrong approach on a programming task, you will have a way to get rid of the changes you made and go back to before you tried that approach. Version control allows this as well as other valuable actions related to managing the sometimes lengthy and complex process of making software. The Version Control Course covers:
- What source control and version control (ways to keep track of various versions of computer programs) are
- Git (version control software)
- GitHub (a website and software owned by Microsoft that is used for version control)
And more...
Average completion time: 88 hours of study time
Students learn how to develop and edit websites on this course. It covers the latest versions of HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets). All websites are made using HTML. CSS is a tool used to manage many elements of the pages made with HTML. The HTML and CSS Course covers:
- All the basic fundamentals of HTML5 (the newest version of HTML)
- All the basic fundamentals of CSS3 (the newest version of CSS)
- Making an HTML5 website
- Customizing it with CSS3
- File Transfer Protocol (how to transmit files [i.e., websites] using the internet)
- BootStrap (a popular web development framework)
And more...
Average completion time: 120 hours of study time
The purpose of this course is to prepare students in performing Marketing Director functions at virtually any company. On it, students also learn how to use cutting-edge and in-demand tools and software used by marketing staff to generate business. This is the longest course on the boot camp, and on it students learn:
- The fundamentals of graphic design
- Search engine optimization (SEO the process of improving a website to increase its visibility) basics
- Video editing with Adobe Premiere Pro
- An introduction to Salesforce and Salesforce Marketing Cloud
- The fundamentals of social media, including Facebook, Instagram, X (Twitter), and more
- How to use YouTube and the basics of managing a channel
- How to utilize Google Ads
- How to post ads on every major social media platform1
- The fundamentals of content management systems (CMSes software platforms that help users manage digital content)
- The basics of WordPress (a platform for websites and blogs easily)
- The basics of Wix (a website builder that allows users to manage websites)
- The basics of Squarespace (a website building and hosting platform)
- The fundamentals of email marketing
- An overview of how to use Hubspot (a popular marketing tools platform)
- An overview of how to use Mailchimp (an email marketing platform)
- How to improve email deliverability
- How to implement conversion tracking for Meta (the company that owns Facebook, Instagram, and other popular apps) ads, Google ads and X ads
- The basics of Photoshop
- An overview of Adobe InDesign (a professional tool for creating and designing layouts for print and digital media)
- The fundamentals of Adobe Illustrator (software for creating graphics and illustrations)
- The basics of Canva (online tool for creating designs and graphics)
- Event management, including using the popular event platforms Eventbrite and Meetup
And more...
Average completion time: 16 hours of study time
The purpose of this course is to teach students the successful actions and attitudes of Earth’s most famous salespeople. In this course, we have compiled the traits that the world’s most successful sales professionals and closers have in common. It is your roadmap to excellence and illustrates why understanding these characteristics is crucial for anyone looking to excel in sales. By emulating the behaviors of the top dogs, you are invited on a transformative journey towards sales mastery. This course covers:
- How to emulate the characteristics of the top closers in the history of the world
- Effective closing techniques from the best salespeople
- Inspiring videos from premier closers across multiple industries
And more...
Average completion time: 48 hours of study time
This course trains students in how to use the most in-demand sales management software so they can successfully navigate these systems in their career of choice. Properly utilized, sales platforms can boost sales and increase closing rates. On this course students learn:
- The fundamentals of CRMs (customer relationship management, which is software that helps businesses manage and analyze customers)
- An overview of how to use Salesforce and Salesforce Sales Cloud (a collection of online applications for sales)
- How to use HubSpot CRM (a free customer relationship management software)
- The basics of utilizing Slack (a messaging platform designed for team communication)
- The fundamentals of how to use Microsoft Teams (a communication and collaboration platform)
- The fundamentals of sales enablement (the process of providing sales teams with the resources they need to succeed)
- How to use LinkedIn Sales Navigator (a tool designed for sales professionals to find, connect, and build relationships with potential customers)
- Utilizing Google Workspace, including Google Docs, Google Sheets, Google Slides, Google Forms, Google Calendar, Google Meet and Gmail
- The fundamentals of crafting effective presentations/PowerPoints
- How to send contracts and obtain secure digital signatures with Adobe Sign
- How to send contracts and obtain secure digital signatures with Docusign
And more...
Average completion time: 8 hours of study time
Due to the importance of understanding how development projects are run, this course is included in every boot camp. On this course, students learn some popular project management technologies used in the software development world, including Agile and Scrum. The Project Management Course covers:
- Project management basics
- Agile (the most popular approach to project management)
- Scrum (a branch of Agile)
- DevOps (short for Development and Operations; a business practice that coordinates the work of technology professionals with the work of employees not typically involved in technology projects, in an attempt to increase collaboration, improve efficiency and speed up project completion)
And more...
Average completion time: 40 hours of study time
Since our goal is for you to be employed in a technical position, every boot camp ends with the Job Placement Course. The skills and techniques needed to get hired in technology are not necessarily in the skillset of applicants. This course covers how to land one’s first tech job or how to re-enter the industry. The Job Placement Course covers:
- How to do a phone interview
- How to do an in-person interview
- Approaches to white-board presentations
- How to write a resume
- Writing a cover letter
- Where to find tech jobs
And more...
Full Tuition Price: $8,000
Up-Front Tuition Discount Price: $3,980 (50% off)
Monthly payments and other financing options available.
Contact our admissions staff for financing information, scholarships and available discounts:
Email: info@salesacademy.us Phone: 503-206-6915
This boot camp covers the hard skills (teachable abilities are job-specific, such as using software tools) and soft skills (interpersonal abilities, like communication skills) required to succeed in the tech sales. Graduates of this boot camp are not only effective communicators and closers, they are trained in utilizing the most in-demand sales software solutions. The Tech Sales Boot Camp is the perfect balance of “people skills” and technical ability, and prepares graduates for a career in tech sales. This boot camp covers a wide range of topics and tools, including: communication skills, closing techniques, Salesforce Sales Cloud, HubSpot CRM, Slack, Microsoft Teams, sales enablement, LinkedIn Sales Navigator, Google Workspace (including Google Docs, Google Sheets, Google Slides, Google Forms, Google Calendar, Google Meet and Gmail), presentations, Adobe Sign, Docusign, and more.
Average completion time: 40 hours of study time
All of our boot camps begin with this course. It exists as an undercut to learning computer programming and provides students with a firm foundation in technology fundamentals. Students gain the knowledge of how computers work and a well-rounded technology vocabulary. The Computer and Technology Basics Course covers:
- Clear definitions for every major technology term
- Algorithm theory and design
- Basic machine architecture
- Central processing unit operation
- Computer network principles
- Internet design and operation
- Web browser operation
- Social media fundamentals
- Basic security concepts
And more...
Average completion time: 32 hours of study time
Due to the importance of the data contained on this course, it is the second course included in all of our boot camps. It covers the basic elements that are fundamental to any computer program, leading to greater comprehension of every computer programming language you will learn in the future. Students will also gain an understanding of the basic actions of a software developer. The Overview of Software Development Course covers:
- Object-oriented programming (a popular approach to coding) basics
- Web application (programs that run on the internet) basics
- Database basics
- What a software developer actually does
- How programs are made in this profession
- The attitude necessary to be successful
- How to think like a computer programmer
- Number systems (various ways to count and store amounts)
- Data structures (methods for organizing information)
- What flowcharting (diagramming out the basic sequence of a program) is and how it helps you to develop
- Windows registry (where vital and permanent computer data is stored) basics
- Command line (a place for entering printed instructions on your computer) basics
- Writing code with the popular programming language Python
And more...
Average completion time: 32 hours of study time
Like how the Computer Basics Course and Overview of Software Development lay the necessary foundation in technology, the Sales and Marketing Fundamentals Course puts in place your sales bedrock to build from. Students learn how to “talk the talk” in marketing and sales, and gain familiarity with the vocabulary and approaches in these industries. This course covers:
- Sales and marketing terminology
- Sales processes and stages (steps of a sales process) basics
- Sales metrics (measurements) and KPI (key performance indicator – a measurable value that shows how effectively a company is achieving key business objectives) fundamentals
- Sales positions and titles definitions
- An overview basic sales techniques
- Fundamentals of sales strategies
- Types of sales software definitions
- The fundamentals of branding
- Digital marketing basics
- Marketing strategies and metrics fundamentals
- Video conferencing basics
And more...
Average completion time: 24 hours of study time
Artificial intelligence (computer systems capable of performing tasks that typically require human intelligence) is arguably the fastest-growing technology sector on Earth. The ramifications of AI exist in all industries and it is pervading every corner of our lives. This course trains students in how to utilize AI and ChatGPT to enhance their marketing and sales efforts. Topics covered include:
- Data science fundamentals
- The terms associated with AI
- The fundamentals of chatbots (AIs that simulate human conversation)
- How to use ChatGPT (a software application designed to simulate conversation with users)
- Effective utilization of ChatGPT in tech sales
- Effective utilization of ChatGPT in marketing
- How to write effective chatbot prompts (predefined messages or questions designed to initiate or guide a conversation with AI)
- Crafting content with chatbots
- Sales training with chatbots
And more...
Average completion time: 40 hours of study time
Love it or hate it, small talk is how to start conversations and it’s the first step of establishing a meaningful relationship. Sales and marketing staff need the ability to communicate well and network, and these skills are learned on this course. This course covers:
- The fundamentals of small talk
- Overcoming barriers to introductory communication
- The pros and cons of small talk
- Effective listening strategies
- Techniques to overcome lack of confidence and introversion
- How to start conversations and form meaningful connections
- The Dos and Don'ts of small talk
- The proven 3-step “Small Talk Framework”
And more...
Average completion time: 24 hours of study time
Planning and preparation are key factors in sales. This course trains students in all of the steps that come before interviewing prospects. The information on this course lays the foundation for successful closing situations by covering the preceding actions. On it, students learn:
- How to mentally prepare for sales interviews
- How to qualify prospects
- Effectively preparing for sales interviews
- How to research a prospect ahead of time
And more...
Average completion time: 40 hours of study time
Communication is the bedrock of sales and ranks higher than closing techniques in terms of importance. Or stated another way, the ability to communicate effectively is the most important skill a closer or salesperson can have. All the techniques in the world mean nothing if one cannot smoothly give and receive ideas. The purpose of this course is to provide students with fundamental communication data and skills, so they have the necessary foundation to build techniques on top of. On it, students learn:
- The fundamentals of communication
- Techniques for overcoming nervousness
- How to communicate naturally
- How to convey genuine interest
- Effectively starting conversations
- Viewing situations from others’ perspectives
- Crafting effective sales strategies
- Tools for building relationships
- The importance of trustworthiness as a sales professional
- How to effectively guide interviews and conversations
- Basic manners
- The use of stories in sales
And more...
Average completion time: 80 hours of study time
This course covers the techniques of closing and sales. On it, students learn how to sell. In earlier courses, students put in place the required foundation for being a closer (such as how to communicate effectively and all the steps that come before interviewing prospects), and on this course it is time to master closing! This is the most thorough sales course we deliver. The topics covered include:
- Customizing sales approaches based on the prospect
- How to improve sales skills through practice
- Techniques for addressing failed closes
- How to professionally interview prospects \
- How to answer prospect questions
- How to educate prospects about products and services
- How to generate interest in oneself and others
- Effective objection handlings
- How to deal with competitors
- How to effectively work in a team and with other closers
- Proven techniques to close prospects
- Techniques for speeding up the closing process
- How to address prospects who back out of the sale
- How to secure the close
- What to do after the close
- Addressing invalid accusations from customers
- How to enact courage and persistence as a tech sales specialist
- How to demonstrate genuine care for your prospects
- The importance of hard work in sales
- The Dos and Don'ts of closing
- The entire sequence, from start to finish, of how to close a prospect
And more...
Average completion time: 16 hours of study time
The purpose of this course is to teach students the successful actions and attitudes of Earth’s most famous salespeople. In this course, we have compiled the traits that the world’s most successful sales professionals and closers have in common. It is your roadmap to excellence and illustrates why understanding these characteristics is crucial for anyone looking to excel in sales. By emulating the behaviors of the top dogs, you are invited on a transformative journey towards sales mastery. This course covers:
- How to emulate the characteristics of the top closers in the history of the world
- Effective closing techniques from the best salespeople
- Inspiring videos from premier closers across multiple industries
And more...
Average completion time: 48 hours of study time
This course trains students in how to use the most in-demand sales management software so they can successfully navigate these systems in their career of choice. Properly utilized, sales platforms can boost sales and increase closing rates. On this course students learn:
- The fundamentals of CRMs (customer relationship management, which is software that helps businesses manage and analyze customers)
- An overview of how to use Salesforce and Salesforce Sales Cloud (a collection of online applications for sales)
- How to use HubSpot CRM (a free customer relationship management software)
- The basics of utilizing Slack (a messaging platform designed for team communication)
- The fundamentals of how to use Microsoft Teams (a communication and collaboration platform)
- The fundamentals of sales enablement (the process of providing sales teams with the resources they need to succeed)
- How to use LinkedIn Sales Navigator (a tool designed for sales professionals to find, connect, and build relationships with potential customers)
- Utilizing Google Workspace, including Google Docs, Google Sheets, Google Slides, Google Forms, Google Calendar, Google Meet and Gmail
- The fundamentals of crafting effective presentations/PowerPoints
- How to send contracts and obtain secure digital signatures with Adobe Sign
- How to send contracts and obtain secure digital signatures with Docusign
And more...
Average completion time: 8 hours of study time
Due to the importance of understanding how development projects are run, this course is included in every boot camp. On this course, students learn some popular project management technologies used in the software development world, including Agile and Scrum. The Project Management Course covers:
- Project management basics
- Agile (the most popular approach to project management)
- Scrum (a branch of Agile)
- DevOps (short for Development and Operations; a business practice that coordinates the work of technology professionals with the work of employees not typically involved in technology projects, in an attempt to increase collaboration, improve efficiency and speed up project completion)
And more...
Average completion time: 40 hours of study time
Since our goal is for you to be employed in a technical position, every boot camp ends with the Job Placement Course. The skills and techniques needed to get hired in technology are not necessarily in the skillset of applicants. This course covers how to land one’s first tech job or how to re-enter the industry. The Job Placement Course covers:
- How to do a phone interview
- How to do an in-person interview
- Approaches to white-board presentations
- How to write a resume
- Writing a cover letter
- Where to find tech jobs
And more...
Full Tuition Price: $8,000
Up-Front Tuition Discount Price: $3,980 (50% off)
Monthly payments and other financing options available.
Contact our admissions staff for financing information, scholarships and available discounts:
Email: info@salesacademy.us Phone: 503-206-6915
This boot camp prepares students to perform Marketing Director functions at virtually any company, in the technology sector and other industries. On it, students also learn how to use cutting-edge and in-demand tools and software used by marketing staff. This boot camp covers a wide range of topics, including: SEO, video editing, online ads, social media, Salesforce Marketing Cloud, WordPress basics, Wix fundamentals, an intro to Squarespace, email marketing, Hubspot, Mailchimp, conversion tracking, the basics of graphic design (Photoshop, Illustrator, Indesign, and Canva), event management with Eventbrite and Meetup, and more..
Average completion time: 40 hours of study time
All of our boot camps begin with this course. It exists as an undercut to learning computer programming and provides students with a firm foundation in technology fundamentals. Students gain the knowledge of how computers work and a well-rounded technology vocabulary. The Computer and Technology Basics Course covers:
- Clear definitions for every major technology term
- Algorithm theory and design
- Basic machine architecture
- Central processing unit operation
- Computer network principles
- Internet design and operation
- Web browser operation
- Social media fundamentals
- Basic security concepts
And more...
Average completion time: 32 hours of study time
Due to the importance of the data contained on this course, it is the second course included in all of our boot camps. It covers the basic elements that are fundamental to any computer program, leading to greater comprehension of every computer programming language you will learn in the future. Students will also gain an understanding of the basic actions of a software developer. The Overview of Software Development Course covers:
- Object-oriented programming (a popular approach to coding) basics
- Web application (programs that run on the internet) basics
- Database basics
- What a software developer actually does
- How programs are made in this profession
- The attitude necessary to be successful
- How to think like a computer programmer
- Number systems (various ways to count and store amounts)
- Data structures (methods for organizing information)
- What flowcharting (diagramming out the basic sequence of a program) is and how it helps you to develop
- Windows registry (where vital and permanent computer data is stored) basics
- Command line (a place for entering printed instructions on your computer) basics
- Writing code with the popular programming language Python
And more...
Average completion time: 32 hours of study time
Like how the Computer Basics Course and Overview of Software Development lay the necessary foundation in technology, the Sales and Marketing Fundamentals Course puts in place your sales bedrock to build from. Students learn how to “talk the talk” in marketing and sales, and gain familiarity with the vocabulary and approaches in these industries. This course covers:
- Sales and marketing terminology
- Sales processes and stages (steps of a sales process) basics
- Sales metrics (measurements) and KPI (key performance indicator – a measurable value that shows how effectively a company is achieving key business objectives) fundamentals
- Sales positions and titles definitions
- An overview basic sales techniques
- Fundamentals of sales strategies
- Types of sales software definitions
- The fundamentals of branding
- Digital marketing basics
- Marketing strategies and metrics fundamentals
- Video conferencing basics
And more...
Average completion time: 24 hours of study time
Artificial intelligence (computer systems capable of performing tasks that typically require human intelligence) is arguably the fastest-growing technology sector on Earth. The ramifications of AI exist in all industries and it is pervading every corner of our lives. This course trains students in how to utilize AI and ChatGPT to enhance their marketing and sales efforts. Topics covered include:
- Data science fundamentals
- The terms associated with AI
- The fundamentals of chatbots (AIs that simulate human conversation)
- How to use ChatGPT (a software application designed to simulate conversation with users)
- Effective utilization of ChatGPT in tech sales
- Effective utilization of ChatGPT in marketing
- How to write effective chatbot prompts (predefined messages or questions designed to initiate or guide a conversation with AI)
- Crafting content with chatbots
- Sales training with chatbots
And more...
Average completion time: 40 hours of study time
Love it or hate it, small talk is how to start conversations and it’s the first step of establishing a meaningful relationship. Sales and marketing staff need the ability to communicate well and network, and these skills are learned on this course. This course covers:
- The fundamentals of small talk
- Overcoming barriers to introductory communication
- The pros and cons of small talk
- Effective listening strategies
- Techniques to overcome lack of confidence and introversion
- How to start conversations and form meaningful connections
- The Dos and Don'ts of small talk
- The proven 3-step “Small Talk Framework”
And more...
Average completion time: 24 hours of study time
Keeping track of the various stages of a software program as it is created is vital, if only so that if you find that you’re taking the wrong approach on a programming task, you will have a way to get rid of the changes you made and go back to before you tried that approach. Version control allows this as well as other valuable actions related to managing the sometimes lengthy and complex process of making software. The Version Control Course covers:
- What source control and version control (ways to keep track of various versions of computer programs) are
- Git (version control software)
- GitHub (a website and software owned by Microsoft that is used for version control)
And more...
Average completion time: 88 hours of study time
Students learn how to develop and edit websites on this course. It covers the latest versions of HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets). All websites are made using HTML. CSS is a tool used to manage many elements of the pages made with HTML. The HTML and CSS Course covers:
- All the basic fundamentals of HTML5 (the newest version of HTML)
- All the basic fundamentals of CSS3 (the newest version of CSS)
- Making an HTML5 website
- Customizing it with CSS3
- File Transfer Protocol (how to transmit files [i.e., websites] using the internet)
- BootStrap (a popular web development framework)
And more...
Average completion time: 120 hours of study time
The purpose of this course is to prepare students in performing Marketing Director functions at virtually any company. On it, students also learn how to use cutting-edge and in-demand tools and software used by marketing staff to generate business. This is the longest course on the boot camp, and on it students learn:
- The fundamentals of graphic design
- Search engine optimization (SEO the process of improving a website to increase its visibility) basics
- Video editing with Adobe Premiere Pro
- An introduction to Salesforce and Salesforce Marketing Cloud
- The fundamentals of social media, including Facebook, Instagram, X (Twitter), and more
- How to use YouTube and the basics of managing a channel
- How to utilize Google Ads
- How to post ads on every major social media platform1
- The fundamentals of content management systems (CMSes software platforms that help users manage digital content)
- The basics of WordPress (a platform for websites and blogs easily)
- The basics of Wix (a website builder that allows users to manage websites)
- The basics of Squarespace (a website building and hosting platform)
- The fundamentals of email marketing
- An overview of how to use Hubspot (a popular marketing tools platform)
- An overview of how to use Mailchimp (an email marketing platform)
- How to improve email deliverability
- How to implement conversion tracking for Meta (the company that owns Facebook, Instagram, and other popular apps) ads, Google ads and X ads
- The basics of Photoshop
- An overview of Adobe InDesign (a professional tool for creating and designing layouts for print and digital media)
- The fundamentals of Adobe Illustrator (software for creating graphics and illustrations)
- The basics of Canva (online tool for creating designs and graphics)
- Event management, including using the popular event platforms Eventbrite and Meetup
And more...
Average completion time: 8 hours of study time
Due to the importance of understanding how development projects are run, this course is included in every boot camp. On this course, students learn some popular project management technologies used in the software development world, including Agile and Scrum. The Project Management Course covers:
- Project management basics
- Agile (the most popular approach to project management)
- Scrum (a branch of Agile)
- DevOps (short for Development and Operations; a business practice that coordinates the work of technology professionals with the work of employees not typically involved in technology projects, in an attempt to increase collaboration, improve efficiency and speed up project completion)
And more...
Average completion time: 40 hours of study time
Since our goal is for you to be employed in a technical position, every boot camp ends with the Job Placement Course. The skills and techniques needed to get hired in technology are not necessarily in the skillset of applicants. This course covers how to land one’s first tech job or how to re-enter the industry. The Job Placement Course covers:
- How to do a phone interview
- How to do an in-person interview
- Approaches to white-board presentations
- How to write a resume
- Writing a cover letter
- Where to find tech jobs
And more...